Startup Studio Playbook

Build your startups easier and faster
Learn how you can benefit from the startup studio approach, the latest trend in venture building
Startup studios create valuable startups with more speed and agility than traditional venture models.

This book is a comprehensive and profound look into the strategic nature of studios and entrepreneurship, and a great resource for those looking to learn more and start their own studio.

Recommended for entrepreneurs, innovators, investors and startup experts who are looking for pioneering ways to turn their ideas into booming business.
Pay via credit card or PayPal, safely and securely through Gumroad.
You will get your copy delivered to your inbox and you will be able to read the book right in your browser.
Learn more
"Normally in tech, when you read about something in a book, it's already old news. This time, you're reading about a trend that will be wildly popular in 3-5 years. From an investor standpoint, putting money into a studio should be easy. By investing in one company, you invest in a whole portfolio - all heavily vetted startups, qualified and guided, by the company and core team you trusted with your money in the first place."
Ryan Negri, Founder and CEO of Laicos Startup Studio
Discover a better way of building startups
There are more and more startup studios around the Globe. Learn the fundamentals, and start taking advantage of the startup studio model.
Concept
Az organization that builds startups repeatedly
Take a core team & entrepreneurs in residence;
Add shared infrastructure & in-house funding;
Generate ideas internally, focusing on a specific area;
Build multiple startups in parallel, with shared resources;
If an idea doesn’t work, you reassign the team to a new one;
What works you spin it off and get follow on funding;
Grow. Exit. Repeat.
Benefits
Risk-free and cost efficient experimentation
Impact of failure is greatly reduced;
Faster start & shorter startup build time;
Ideal to boost underdeveloped ecosystems;
Ideal for people who want to build many companies;
Easier start for entrepreneurs, better terms for investors;
Works everywhere, not only in developed startup hubs;
Traction
Startup studios are on the rise, attracting more and more talend and capital
Since 2008 companies created by studios raised more than $5 billion in funding
The number of startup studios tripled in the last year from 51 to 150+
We are seeing larger and larger exits, now even in the billion USD range
The World's first professional book about startup studios
Learn everything you wanted to know about startup studios, also known as venture builders, startup factories, foundries... And how you can build your own.

Quick overview
Read a quick-to-understand overview of the model
The Startup Studio Playbook offers you a simple description of the model, describing the ingredients needed to build one.
Exciting examples
Discover through a dozen chapters how successful studios work
Look at a dozen case studies, successful startup studio implementations across the Globe. Find out which one works for you.
Easier Entrepreneurship
Start building your startups with less risk and more efficiency
Following the examples and guidance in the book, you will be able to create your own studio and build startups easier.
A book for entrepreneurs and innovators
Discover how other successful entrepreneurs benefited from the book

Raimundo Burguera
Co-Founder and Managing Partner at InnoHub
“What you are doing to consolidate the information, models and frameworks is essential for the success of this new trend in venture development.”
Suraj Sudhakar
Founder at Scale Inc - a venture builder for the social sector
“I have been researching venture builders for a few months and your e-book had all the information I was looking for. Your succinct descriptions and easy writing style made your e-book an engaging read. I am eagerly looking forward to reading the "Startup Studio Playbook.”
Ben Ravilious
Director at Ultimateweb
“The startup studio model is a really good lower-risk way for traditional agencies to make the move into entrepreneurial territory without betting the farm on one single project.”
How this book is organized
To make the startup studio model more transparent, this book will show you different case studies, studio stories and a collection of best practices, organized into the following chapters:

Startup studio basics
Startup studio basics is a primer on what startup studios are. We will look at the definition, core components, the business logic and execution basics of such organizations.
Emerging from Beta
Emerging from Beta is about NYC-based Betaworks and the story of one of their recent success companies, Dexter. This chapter will show you how one of the most successful startup studios does it.
Ahead of time
Ahead of time is about a Tampa, Florida-based startup studio called Laicos. The founder, Ryan Negri shares his experiences about building a studio in an environment that's not ready for a studio, and why and how they transformed themselves.
Building a 100% co-owned venture builder from scratch
Building a 100% co-owned venture builder from scratch shows you how Budapest-based Lab.Coop was created from the ashes of a closed down startup. They built a 100% co-owned venture builder, and they share how they did it.
Building startups from megatrends
In Building startups from megatrends the Helsinki-based venture builder Midealab will show you what they do to identify so called mega-trends and how they generate ideas that have global potential.
Culture is a verb
Culture is a verb is written by the Amsterdam-based studio Backspace, about how they built their venture builder, especially focusing on the culture part.
Game Plan
In Game Plan, eFounders, one of the most successful European startup studios share some of their operational guidelines, ranging from ideation to portfolio management.
Stretching our Limits
Stretching our Limits is about how we are pushing the limits of the startup studio model with Drukka, our Budapest-based startup studio.
Corporate startup studios
Corporate startup studios will show you the challenges of corporate innovation and how the startup studio model might solve this.
Startup studio strategies
Startup studio strategies, written by French startup studio adVentures raises some of the high-level questions you need to decide on, before building your own studio.
Innovation conveyors
Innovation conveyors is a bird’s eye view on where the startup studio model fits into the history of entrepreneurship.
About the Author

Attila Szigeti
Startup Studio Expert, COO of Drukka Startup Studio
Attila is an entrepreneur, author of several publications about venture builders. His mission is to gather, synthesize and distribute knowledge about startup studios, to make it easier for entrepreneurs to build new ventures.

He is also Chief Operating Officer at Drukka Startup Studio, the fastest growing venture builder in the Central European region. His responsibilities include building investor relations, recruiting top talent, sourcing new ideas, growing the organization.
Learn to leverage the startup studio approach and multiply your entrepreneurial powers
Get this guide for entrepreneurs, innovators, investors and startups experts on how to mass-produce startup success stories
Pay via credit card or PayPal, safely and securely through Gumroad.