• Startup Studio Playbook

    Build Your Ventures Easier

    There is an emerging trend that enables entrepreneurs and innovators to build their ventures with higher success rate. More and more pioneers take advantage of these so-called startup studios - also known as venture builders or startup factories.


    The Startup Studio Playbook is the World's first and only book that is focusing entirely on this new way of building businesses.


    Get it if you want to learn more and take advantage of this new method.

  • "Normally in tech, when you read about something in a book, it's already old news. This time, you're reading about a trend that will be wildly popular in 3-5 years. From an investor standpoint, putting money into a studio should be easy. By investing in one company, you invest in a whole portfolio - all heavily vetted startups, qualified and guided, by the company and core team you trusted with your money in the first place."

    Ryan Negri, Founder and CEO of Laicos Startup Studio

  • Discover a better way of building startups

    There are more and more startup studios around the Globe. Learn the fundamentals, and start taking advantage of the startup studio model.

    Startup Studio Concept


    Az organization that builds startups repeatedly

    1. Take a core team & entrepreneurs in residence; 
    2. Add shared infrastructure & in-house funding;
    3. Generate ideas internally, focusing on a specific area; 
    4. Build multiple startups in parallel, with shared resources;
    5. If an idea doesn’t work, you reassign the team to a new one;
    6. What works you spin it off and get follow on funding;
    7. Grow. Exit. Repeat.
    Startup Studio Benefits


    Risk-free and cost efficient experimentation

    • Impact of failure is greatly reduced;
    • Faster start & shorter startup build time;
    • Ideal to boost underdeveloped ecosystems;
    • Ideal for people who want to build many companies;
    • Easier start for entrepreneurs, better terms for investors;
    • Works everywhere, not only in developed startup hubs;
    Startup Studio Trend


    Startup studios are on the rise, attracting more and more talend and capital

    • Since 2008 companies created by studios raised more than $5 billion in funding
    • The number of startup studios tripled in the last year from 51 to 150+
    • We are seeing larger and larger exits, now even in the billion USD range
  • The World's first and only professional book about startup studios

    Learn everything you wanted to know about startup studios, also known as venture builders, startup factories, foundries... And how you can build your own.

    Startup Studio Overview

    Quick overview

    Read a quick-to-understand overview of the model

    The Startup Studio Playbook offers you a simple description of the model, describing the ingredients needed to build one.

    How do Startup Studios Work

    Exciting examples

    Discover through a dozen chapters how successful studios work

    Look at a dozen case studies, successful startup studio implementations across the Globe. Find out which one works for you.

    Build Startups Easier

    Easier Entrepreneurship

    Start building your startups with less risk and more efficiency

    Following the examples and guidance in the book, you will be able to create your own studio and build startups easier.

  • A book highly recommended for entrepreneurs and innovators

    Discover how other successful entrepreneurs benefited from the book

    Raimundo Burgera, Co-founder and Managing Partner at InnoHub

    Raimundo Burguera

    Co-Founder and Managing Partner at InnoHub

    “What you are doing to consolidate the information, models and frameworks is essential for the success of this new trend in venture development.”

    Suraj Sudhakar, Founder at Scale Inc - a venture builder for the social sector

    Suraj Sudhakar

    Founder at Scale Inc - a venture builder for the social sector

    “I have been researching venture builders for a few months and your e-book had all the information I was looking for. Your succinct descriptions and easy writing style made your e-book an engaging read. I am eagerly looking forward to reading the "Startup Studio Playbook.”

    Suraj Sudhakar, Founder at Scale Inc - a venture builder for the social sector

    Ben Ravilious

    Director at Ultimateweb

    “The startup studio model is a really good lower-risk way for traditional agencies to make the move into entrepreneurial territory without betting the farm on one single project.”

  • How this book is organized

    To make the startup studio model more transparent, this book will show you different case studies, studio stories and a collection of best practices, organized into the following chapters:

    Startup studio basics

    Startup studio basics is a primer on what startup studios are. We will look at the definition, core components, the business logic and execution basics of such organizations.

    Emerging from Beta

    Emerging from Beta is about NYC-based Betaworks and the story of one of their recent success companies, Dexter. This chapter will show you how one of the most successful startup studios does it.

    Ahead of time

    Ahead of time is about a Tampa, Florida-based startup studio called Laicos. The founder, Ryan Negri shares his experiences about building a studio in an environment that's not ready for a studio, and why and how they transformed themselves.

    Building a 100% co-owned venture builder from scratch

    Building a 100% co-owned venture builder from scratch shows you how Budapest-based Lab.Coop was created from the ashes of a closed down startup. They built a 100% co-owned venture builder, and they share how they did it.

    Building startups from megatrends

    In Building startups from megatrends the Helsinki-based venture builder Midealab will show you what they do to identify so called mega-trends and how they generate ideas that have global potential.

    Culture is a verb

    Culture is a verb is written by the Amsterdam-based studio Backspace, about how they built their venture builder, especially focusing on the culture part.

    Game Plan

    In Game Plan, eFounders, one of the most successful European startup studios share some of their operational guidelines, ranging from ideation to portfolio management.

    Stretching our Limits

    Stretching our Limits is about how we are pushing the limits of the startup studio model with Drukka, our Budapest-based startup studio.

    Corporate startup studios

    Corporate startup studios will show you the challenges of corporate innovation and how the startup studio model might solve this.

    Startup studio strategies

    Startup studio strategies, written by French startup studio adVentures raises some of the high-level questions you need to decide on, before building your own studio.

    Innovation conveyors

    Innovation conveyors is a bird’s eye view on where the startup studio model fits into the history of entrepreneurship.

  • About the Author

    Attila Szigeti, Author of Startup Studio Playbook

    Attila Szigeti

    Startup Studio Expert, COO of Drukka Startup Studio

    Attila is an entrepreneur, author of several publications about venture builders. His mission is to gather, synthesize and distribute knowledge about startup studios, to make it easier for entrepreneurs to build new ventures.


    He is also Chief Operating Officer at Drukka Startup Studio, the fastest growing venture builder in the Central European region. His responsibilities include building investor relations, recruiting top talent, sourcing new ideas, growing the organization.

  • Get the Startup Studio Playbook

    Pay safely and securely through Gumroad, get the English PDF version.

    Use your offer code 'happyhunt' to get your discount.

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