Sunk cost is one of the leading reasons for burning cash.
Many heavily-funded startups go down the drain because founders and investors keep pouring money into something despite lack of traction.
In a startup studio where you are responsible for more than one venture, you don’t have this luxury.
Burn your resources on one and you will kill all the others too.
Learn to let go early on and move to the next idea:
This last one is easier than you think. We do 60-minute workshops...
... in 60 minutes. Do this once a day and you'll have 300+ viable startup concepts in a year to chose from.
It's easier to avoid sunk cost mistakes when you have plenty of new directions available to you.
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