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Accelerators and studios: Friend or Foe?

Traditional startup accelerators (even corporate-funded) are good for many things:

  • give room to new entrepreneurs to learn the startup way;
  • bring out new - and many times crazy - ideas;
  • build a network of innovators.

But what happens after the glorious Demo Day?

Usually nothing. The accelerator ends up with a few dozen more startup logos on their portfolio site. Most of them won't survive next year. Maybe there will be some light alumni activity.

And then the next batch starts to produce another dozen new logos on the trophy-wall.

Traditional startup accelerators are usually not good for:

  • leveraging the potential of teams who need to restart with a new idea;
  • generating profit for the corporate or VC behind the accelerator;
  • bringing the startups from Demo Day through funding to exit.

To achieve these, you need to add another layer, one that's more like a #startupstudio. Because #startupstudios are good at

  • salvaging teams from unsuccessful initiatives;
  • sticking to the startup from idea to exit;
  • making a profit from startups.

Expect more accelerators to enhance their game with studio-like methods. Main driver: Funders will want to see more tangible results and profit.

And this is good for everybody, especially entrepreneurs and the funders!

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