• Startup Studio Playbook

      Be more successful with the use of the startup studio approach, create startups with ease

      An exclusive book on startup studios, venture builders. And how this will make you more efficient and successful as an entrepreneur, investor or innovator.


      Learn about how to turn your ideas into successful companies in a safe environment that provides you with all the resources needed.


      Stories and Secrets

      Discover the authentic stories and secrets of highly-successful studios like Betaworks, eFounders and others; and why Mike Jones - CEO of Science Inc, legendary entrepreneur and investor trusts this approach. And how to convince your investor to do the same.

      Practical Guide

      This is not a theory book. We go into hands-on examples and best practices you can start using right away. How to generate an abundance of ideas, turn those into startups and get all the resources and funding needed to achieve a stream of success.

      Enriching Entrepreneurship

      Entrepreneurship evolves. Startup studios, venture builders are an integral part of this evolution, following the accelerator approach, the Lean Startup method. Learn about the newest startup building platform that enriches the toolbox of entrepreneurs and innovators.

    • A highly recommended book for all who are interested in creating startups

      "Normally in tech, when you read about something in a book, it's already old news. This time, you're reading about a trend that starts to get wildly popular right now. "

      Ryan J. Negri
      Founder and CEO of Laicos Startup Studio

      "Read this book! It is essential to understand venture builders and startup studios. Stay up to date and competitive in business building. "

      Raimundo Burguera

      Co-Founder and Managing Partner at InnoHub

      “This book delivers exciting new perspective on how to innovate expand. Even for traditional agencies it shows a way to move into entrepreneurial territory. ”

      Ben Ravilious

      Director at Ultimateweb

    • Table of Content

      Foreword by Mike Jones @ Science-Inc

      As the leader of one of the legendary startup studios, Mike shares his valuable insight on why and how the startup studio approach has a place in high-performing entrepreneur's toolbox.

      Startup studio basics

      Startup studio basics is a primer on what startup studios are. We will look at the definition, core components, the business logic and execution basics of such organizations.

      Emerging from Beta

      Emerging from Beta is about NYC-based Betaworks and the story of one of their recent success companies, Dexter. This chapter will show you how one of the most successful startup studios does it.

      Ahead of time

      Ahead of time is about a Tampa, Florida-based startup studio called Laicos. The founder, Ryan Negri shares his experiences about building a studio in an environment that's not ready for a studio, and why and how they transformed themselves.

      Building a 100% co-owned venture builder from scratch

      Building a 100% co-owned venture builder from scratch shows you how Budapest-based Lab.Coop was created from the ashes of a closed down startup. They built a 100% co-owned venture builder, and they share how they did it.

      Building startups from megatrends

      In Building startups from megatrends the Helsinki-based venture builder Midealab will show you what they do to identify so called mega-trends and how they generate ideas that have global potential.

      Culture is a verb

      Culture is a verb is written by the Amsterdam-based studio Backspace, about how they built their venture builder, especially focusing on the culture part.

      Game Plan

      In Game Plan, eFounders, one of the most successful European startup studios share some of their operational guidelines, ranging from ideation to portfolio management.

      Stretching our Limits

      Stretching our Limits is about how we are pushing the limits of the startup studio model with Drukka, our Budapest-based startup studio.

      Corporate startup studios

      Corporate startup studios will show you the challenges of corporate innovation and how the startup studio model might solve this.

      Startup studio strategies

      Startup studio strategies, written by French startup studio adVentures raises some of the high-level questions you need to decide on, before building your own studio.

      Innovation conveyors

      Innovation conveyors is a bird’s eye view on where the startup studio model fits into the history of entrepreneurship.

    • About the Author

      Attila Szigeti

      Author, Independent Startup Studio Advisor, COO of a fast growing startup studio


      I'm passionate about creating value for our World and I believe that entrepreneurs creating innovative new companies are one of the best ways to do so.


      As an entrepreneur coming from a corporate background, I had my fair share of exciting "Heureka" moments followed by the disillusion after the market said no to my beloved "world-changing" ideas. I love the Lean Startup approach, but I don't like the underlying and surrounding paradigms.


      I could never accept the truth of "9 out of 10 startups fail... and this is normal". Instead of accepting this, I wanted to find a way to change the rules of the game. This defiance of the status-quo led me to research startup studios. An approach that promised me to give a much higher chance of success... An approach, that delivered on that promise!


      When we started to create our own studio, there was no guidebook on how to do it. So I reached out to successful studios and their leaders and asked them to share their stories and secrets. The result of all this research and the sharing of all those inspiring entrepreneurs is now in your hands, in the form of the Startup Studio Playbook.

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